I intended to leave the site up eternally as an archive, a testament to my glorious achievement, but then something happened. After more than 5,000 articles, 1 million user comments, 63 million visits, and 225 million page views, I closed Return Of Kings on October 1, 2018. In addition, what was fresh and new in 2012 now felt boring and stale, and I didn't look forward to publishing articles that already hit upon what we had published before. The attacks against the site started to hurt, and the multiple waves of service cancellations, most especially Paypal, made it hard to earn money and attract quality writing. As the 'director' of this conversation, I was eminently proud that my ideas surrounding male-centered casual sex relations could be normalized among Western men.īy the end of 2018, I didn't enjoy publishing Return Of Kings anymore. Articles on ROK went viral numerous times and pushed masculine ideas into the national conversation.

It quickly developed into the largest 'red pill' website on the internet and became enemy number one to feminists and mainstream media outlets. Inspired by fantasies of money, worldwide adoration, and increased sexual attention from women, I launched Return Of Kings in October 2012. I certainly wasn't a military commander with the power of the sword, but I was an internet publisher who could wield the power of the pen to mold the world into my image, which at that time was one of a caricatured masculinity achieved through the act of fornication. At that time, a book I was reading about the achievements of Alexander the Great inflamed my ego and I decided that I, too, wanted to do something great to change the world. Return Of Kings started as an idea in a cafe in Kharkov, Ukraine in 2012.

That so ratchet urban dictionary